Here are several stats from the infographic below to help you sell this idea to your boss using your own video in your next online marketing campaign:
- The average Internet user is exposed to 32.2 videos in a month.
- The average Internet user watches nearly 17 minutes of online video ads every month. 80% remember the ads they saw and 46% of them do something positive with the ad afterwards.
- With email marketing, a video can increase click-through rates up to 300%, degree opt-out by 75% and increase the subscriber-to-lead conversion rates by 51%.
Are you producing entertaining videos for your business, but frustrated about how to get more people to see them? It could be that you are not using your social media accounts in the most effective way. A great video should not have a hard time finding an audience.
If your videos are languishing online, read on to find out how to get them the attention they deserve.
The Benefits of Social Media for Business
No business can afford to ignore social media – but many business owners fail to use their social media accounts properly. It is not enough to have a Facebook account that you ignore most of the time. Your social media pages need to be active and vibrant.
Well-run social media accounts can:
- Keep you connected with your customers
- Encourage brand loyalty
- Help you boost the content you post on your website
- Increase sales
- Build excitement about new products and services
- Turn your customers into brand ambassadors
Social media is arguably the best way to get your content seen by a wide audience. The very nature of social media encourages sharing content, and videos are one of the most popular kinds of online content.
In fact, the average internet user watches at least one video per day.
Here are some of the best ways to promote your video content using social media:
- Post your video on YouTube. If you’re just posting your video on your website, you’re missing out on millions of potential viewers. Put the video on YouTube, and include a clickable call to action and a link to your website.
- Share the YouTube post on Facebook and Twitter. Facebook will let you embed a video into your post, and you can post a link to it on your Twitter feed. When you share it, encourage people to re-share it with their social media contacts.
- Share your video on your personal pages and feeds, too. Your friends and family will be happy to help you by re-sharing your content with their contacts.
- Post links to your video in content posted by industry influencers. The comment sections of relevant posts provide a great forum for sharing your own content. Link back to your Facebook page, or to the YouTube posting, or to the video on your website. Not everyone who comments will watch your video, but some will.
- Share content at different times of day. The average person has hundreds of Facebook friends. If you first share your video in the morning, share it again in the late afternoon or early evening for people who might have missed it the first time.
- Sponsor your video. If you have a little extra money in your marketing budget, sponsor your video to get more views. Your video will appear in the Newsfeed of your targeted demographic.
Using social media can be an easy and inexpensive way to make sure your video gets the attention it deserves; don’t let this opportunity pass you by.
One of the most effective ways to use video to promote your business is to make a how-to or explainer video. For the most part, customers are not going to watch a long sales pitch. They might sit through a 30 second pitch if you make it entertaining or interesting enough, but if you want to keep them engaged for a longer period of time you will have to offer them something relevant and useful.
Information is a valuable commodity online, and a well-produced how-to video can sell your product or business more effectively than a traditional commercial – without actually “selling.”
There are several different things you can do with a how-to video. For example, you can:
Demonstrate a product
Show different ways to use a product
Give customers a behind-the-scenes look at how you make a product
Anyone of these can make for an entertaining and informative video. With that in mind, here are some tips to help you make a how-to video that your customers will love.
- Research the competition. Do some YouTube searches to see what other how-to videos are there, and try to find a unique way to present your information.
- Break down what you want to demonstrate into steps. Even if your demonstration is going to be largely visual, you need to write down step-by-step instructions to make sure you are not missing anything.
- Once you have written down the steps, have someone who is not familiar with what you are explaining read it. You are probably very familiar with your subject. When you are, it can be easy to skip over important steps or explanations because you take them for granted. Incorporate your reader’s questions into your written explanation. Keep refining it until you have it exactly right.
- Think about the best way to visually demonstrate what you have written. Brainstorm some ways to make it interesting or entertaining.
- If you are demonstrating a product, focus less on its features and more on the benefits it will provide to your customers. Remember, the emphasis of all online marketing should be on providing value to your customers, not on talking about yourself.
- Write a script (or hire someone to write it) incorporating your instructions and the visual ways you will demonstrate them.
- Invest in good production. Having great video and sound quality will keep people watching. A poorly-produced video may have the opposite effect from the one you intended.
- Optimize your video for search engines. Use a target keyword in the file name of your video and in the meta description when you post it on video-sharing sites.
- Write a transcript of the video to include on your page or video description box.
- Have a release plan for your video. Figure out where and when you are going to share it. For example, you might share it on your website, post it on YouTube, and share it on your social media sites.
A well-produced how-to video will increase your authority status, educate your target audience, and boost your bottom line as a result.
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