EXPLAINER VIDEOS

EXPLAIN YOUR PRODUCT OR SERVICE IN 60 SECONDS

What’s an explainer video?

An explainer video is a marketing tool that explains your product and service in a creative yet simplified manner.

Most explainer videos are built around the following structure: the problem, the solution (your product), and how your product works.

Explainer videos should be short, memorable, and entice your viewers to take action.

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BENEFITS OF EXPLAINER VIDEOS

Simplify your idea
Highlight the benefits of your product
Differentiate your product from the competition
Rank better in search engines
Higher visual retention
Easily shareable
Higher conversion rate

When and how to use an explainer video?

Homepage
Landing Page
App Preview
Social Media Channels
Blog
Presentations
Pitches

You should ideally have your explainer video ready before you launch your product, to use it as the main piece of communication. You can use your explainer video on your landing/home page, send it in e-mail newsletters, share it across your social media channels, blog, as well as use it in sales pitches and presentations.